Five Former POTUS Coming Together for Relief
Hurricanes Harvey, Irma, and Maria brought terrible devastation and destruction - but they also brought out the best in humanity. In September 2017, CSpence partnered with GSD&M to produce a series of short PSA films that brought together the five former living presidents asking their fellow citizens to support Houston and the communities along the Gulf Coast as they rebuild. To date, the campaign has raised $31 million in tax-deductible, private funds from over 80,000 donors. One America Appeal is still receiving and processing gifts, and has already distributed nearly $13 million to its five designated funds: the Florida Disaster Fund, the Rebuild Texas Fund, the Hurricane Harvey Relief Fund focusing on the greater Houston area, Juntos y Unidos por Puerto Rico and the Fund for the Virgin Islands.
Visit OneAmericaAppeal.org for more info.
Aurora Health Care, one of Wisconsin’s largest employers, needed to address internal cultural challenges and align and strengthen their communication across their culture and brand. We evolved their purpose to “We help each other live well” and used that as the foundation for their communication to caregivers, patients and the community. The purpose served as the foundation for an internal set of values and guiding principles that we co-created with Aurora based on in-depth caregiver interviews. Externally the purpose was expressed as the We’re With You brand promise and launched in a television campaign highlighting Aurora’s deep connection to their values and to the local community.
Architects have a largely unknown or misunderstood role in our communities. We needed to communicate the value of architects and architecture to the rising generation of clients and potential clients, architects and ambassadors.
We developed a content platform of sharable, personal stories of how architecture is changing lives and improving communities. For broadcast awareness, we’ve developed a series of TV commercials showcasing the positive difference architecture makes in our daily lives. For higher touch engagement, we created the perennial I Look Up Film Challenge which solicits film story submissions from filmmakers and architecture enthusiasts to showcase the amazing and sometimes life-changing stories architecture brings to our communities. The Film Challenge is conducted via a microsite including submission, public voting, and content sharing.
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