SmileDirectClub is on a mission to build a brand. I got to be part of that mission for 4 years and build a world class production team from scratch. And I FINALLY got to make a sonic mnemonic. Dreams can come true.
What I learned: Listening and not speaking is one of the most confident things you can do as a leader. Trying to license footage from the internet all by yourself will save you money but you will lose your mind. Filming during a pandemic is really hard.